Why Craft

In an age of cyber technology and mass-produced molded products, it is rewarding to craft, with our own hands, a work of personal expression made from a natural material. We endeavor to preserve, protect and promote indigenous talents and provide a sustainable livelihood for tribal & rural artisans.
The traditional crafts and designs are based on Indian culture and ancient scriptures, the richness of ideas, the brilliant combination of pure simplicity and glamour combined with the master craftsmanship of our ancient heritage.